Privacy policy

Privacy Policy

Responsible for the data processing is:
Lilac Live
Rijksweg West 55
9608 PB Westerbroek
Netherlands
Info @ Lilalive . Nl

Thank you for your interest in our online shop. The protection of your privacy is very important to us. Below we will inform you in detail about how we handle your data.

 

1. Access to data and hosting

You can visit our websites without providing personal data. Every time you visit a website, the web server only automatically stores a so-called server log file, which includes, for example, the name of the requested file, your IP address, the date and time of access, the amount of data transferred and the applicant provider (access data) and documents access. This access data is only evaluated to ensure trouble-free operation of the site and improve our services. This serves to protect our legitimate interests in the correct presentation of our offer, which, in the context of an assessment of interests according to art. 6 paragraph 1 S. 1 lit. F DSGVO weigh more heavily. All access data will be erased no later than seven days after the end of your visit to the site.

 

2. Data processing for contract processing, contacting and opening a customer account

We collect personal data when you voluntarily submit it to us in the context of your order or when you contact us (e. g. Via a contact form or email). Mandatory fields are marked as such because we need the details in these cases to process the agreement or your contact and you cannot send the order or contact without providing this information. You can see what data is collected on the relevant fill-in forms. We will use the data you provide for the settlement of the contract and the processing of your applications in accordance with art. 6 paragraph 1 S. 1 lit. b DSGVO.
Insofar as you have given your consent in accordance with art. 6 for 1 p. 1 lit. A DSGVO by deciding to open a customer account, we use your data to open a customer account. Further information on the processing of your data, in particular the transfer to our service providers for the processing of orders, payments and shipments, can be found in the following chapters of this Privacy Policy. After full settlement of the contract or deletion of your customer account, your data will be limited for further processing and removed after the end of the tax and commercial retention periods in accordance with art. 6, paragraph 1, sentence 1, letter c DSGVO, unless you have expressly authorized further use of your data in accordance with art. 6, paragraph 1, sentence 1, letter a DSGVO or we reserve the right to use data further, which is permitted by law and about which we inform you in this statement. The deletion of your customer account is possible at any time and can be done by sending a message to the contact option described in this privacy policy or through a function provided for this purpose in the customer account.

 

Goods Management System

For the processing of orders and contracts we use merchandise management systems of external service providers. Our service providers work for us in the context of order processing. If you have any questions about our service providers and the basis of our cooperation with them, please use the contact option as described in this Privacy Policy.

Our service providers are located and/or use servers in countries outside the EU and the EEA. There is no European Commission adequacy decision for these countries. Our cooperation with them is based on standard data protection clauses of the European Commission.

 

3. Data processing for the processing of dispatch

For the execution of the contract according to Art. 6 paragraph 1 p. 1 lit. B DSGVO we pass on your data to the shipping service provider in charge of delivery, insofar as this is necessary for the delivery of the ordered goods.

Data transfer to shipping service providers for the purpose of the transmission notification.

If you have given us your explicit consent during or after your order, we will give you your e-mail address and telephone number in accordance with art. 6 paragraph 1 sentence 1 letter a DSGVO to the selected shipping service provider, so that they can contact you before delivery for the purpose of notification or coordination of delivery.
Consent may be revoked at any time by sending a message to the contact option described in this Privacy Policy. After revocation, we will delete your data provided for this purpose, unless you have expressly agreed to further use of your data or we reserve the right to continue using data, which is legally permitted and which we inform you about in this statement.

 

4. Data processing for the processing of payments

When processing payments in our online shop, we work together with these partners: technical service providers, credit institutions and payment service providers.

4.1 Data processing for transaction processing

Depending on the method of payment chosen, we pass on the information necessary for the settlement of the payment transaction to our technical service providers, who work for us in the context of the settlement of the order, or to the commanded credit institutions or to the chosen payment service provider, insofar as this is necessary for settlement of the payment. This serves the execution of the contract according to art. 6 paragraph 1 p. 1 lit. b DSGVO. In some cases, the providers of payment services themselves collect the data necessary for processing the payment, e.g. On their own website or through a technical integration into the ordering process. This is subject to the privacy policy of the payment service provider concerned.
If you have any questions about our payment processing partners and the basis of our cooperation with them, please use the contact option described in this Privacy Policy.

4.2 Data processing for fraud prevention and optimization of our payment processes

If applicable, we provide our service providers with further data, which they use together with the data necessary for processing payment as our processors for the purposes of fraud prevention and optimization of our payment processes (e. g. Billing, processing of disputed payments, accounting support). In accordance with art. 6, paragraph 1 sentence 1 lit. F DSGVO serves this to protect our legitimate interests in our protection against fraud or in efficient payment management, which in the context of an assessment of interests outweigh our interests.

4.3 Identity and credit control in the selection of Klarna payment services

Klarna direct debit, purchase on account via Klarna, rental purchase through Klarna
If you choose to use the payment services of Klarna Bank AB (publ), Sveavägen 46, 111 34 Stockholm, Sweden (hereinafter referred to as Klarna), we will ask your consent pursuant to Art. 6 (1) sentence 1 lit. A DSGVO that we may pass on to Klarna the data necessary for the processing of the payment and for an identity and credit check. In Germany, the credit bureaus mentioned in Klarna's data protection statement can be used for identity and credit control. Klarna uses the information received about the statistical probability of payment arrears for an informed decision on the formation, execution or termination of the contractual relationship. You may withdraw your consent at any time by sending a message to the contact option mentioned in this privacy policy. As a result, we can no longer offer you certain payment options. You can also withdraw your consent to this use of personal data to Klarna at any time.

 

5. Advertising by email, mail

5.1 E-mail newsletter with registration

If you sign up for our newsletter, we will use the data required or separately provided by you for this purpose to regularly send you our e-mail newsletter based on your consent in accordance with art. 6 paragraph 1 sentence 1 letter a DSGVO. You can opt out of the newsletter at any time by sending a message to the contact option described below or via a link included in the newsletter for this purpose. After signing off, we will remove your e-mail address from the list of recipients, unless you have expressly agreed to further use of your data in accordance with art. 6, paragraph 1, p. 1 lit. A DSGVO or we reserve the right to use data in a way that goes further and is legally permitted and about which we inform you in this statement.

5.2 Newsletter dispatch

As part of the processing in our assignment, the newsletter can also be sent by our service providers. If you have any questions about our service providers and the basis for our cooperation with them, you can use the contact option described in this privacy statement.

5.3 Email delivery of evaluation requests

If you wish us for this during or after your order in accordance with art. 6 paragraph 1 p. 1 lit. A DSGVO has given your explicit consent, we use your e-mail address to ask you to provide an assessment of your order through the rating system used by us. This consent may be revoked at any time by sending a message to the contact option described in this privacy policy or via a link included in the review request for this purpose.

Our service providers are established and/or use servers in these countries: There is no European Commission adequacy decision for these countries. Our cooperation with you is based on these guarantees:

5.4 Postal advertising and your right to objection.

In addition, we reserve the right to use your first and last name and your postal address for our own advertising purposes, for example to send you interesting offers and information about our products by mail. This serves to protect our legitimate interests in order to address our customers in a publicity manner, which outweighs our interests in accordance with art. 6 paragraph 1 S. 1 lit. f DSGVO. You may object to the storage and use of your data for these purposes at any time by sending a message to the contact option described in this data protection statement.

6 Cookies and other technologies

General information

In order to make the visit to our website attractive and to enable the use of certain functions, we use technologies on various pages, including so-called cookies. Cookies are small text files that are automatically stored on your terminal device. Some of the cookies we use are deleted at the end of the browser session, i.e. After you close your browser (so-called session cookies). Other cookies remain on your device and allow us to recognize your browser on your next visit (persistent cookies).
We use such technologies that are absolutely necessary for the use of certain functions of our website (e. g. Shopping cart function). These technologies collect and process IP address, time of visit, device and browser information and information about your use of our website (e. g. Information on the contents of the basket). In the context of an assessment of interests, this decisive legitimate interests serves in an optimized presentation of our offer in accordance with art. 6 paragraph 1 p. 1 lit. f DSGVO.

In addition, we use technologies to meet the legal obligations to which we are subject (e. g. To prove consent to the processing of your personal data), as well as for web analysis and online marketing. More information on this, including the respective legal basis for data processing, can be found in the following parts of this Privacy Policy.

You can find the cookie settings for your browser under the following links: Microsoft Edge™ / Safari™ / Chrome™ / Firefox™ / Opera™

 

7. Use of cookies and other technologies for web analysis and advertising purposes

Insofar as you are in accordance with art. 6 paragraph 1 sentence 1 lit. A DSGVO has given your consent, we use the following cookies and other technologies from third-party providers on our website. After the end of the purpose and the end of the use of the relevant technology by us, the data collected in this context will be deleted. You can revoke your consent at any time with effect for the future. You can find more information about your withdrawal options in the section "Cookies and other technologies". Further information, including the basis of our cooperation with the individual providers, can be found in the individual technologies. If you have any questions about the providers and the basis of our cooperation with them, please use the contact option described in this Privacy Policy.

7.1 Use of Google services

We use the technologies of Google Ireland Ltd, Gordon House, Barrow Street, Dublin 4, Ireland ("Google"), described below. The information automatically collected by Google technologies about your use of our website is generally passed to a server of Google LLC, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA and stored there. There is no European Commission adequacy decision for the US. Our cooperation with them is based on standard data protection clauses of the European Commission. If your IP address is collected through Google technologies, it is shortened by activating IP anonymization before it is stored on Google's servers. Only in exceptional cases will the entire IP address be sent to a Google server and shortened there. Unless otherwise stated for the individual technologies, the data processing is based on an agreement concluded for the respective technology between jointly responsible parties in accordance with Art. 26 GDPR. Further information about the data processing by Google can be found in the privacy policy of Google .

Google Analytics

For website analysis, Google Analytics automatically collects and stores data (IP address, time of visit, device and browser information as well as information about your use of our website), from which usage profiles are compiled using pseudonyms. Cookies can be used for this. Your IP address will not be merged with other Google data. Data processing takes place on the basis of a command processing agreement by Google.

For an optimized marketing of our website, we have activated the data release settings for "Google products and services". This allows Google to access the data collected and processed by Google Analytics and then use it to improve Google's services. The sharing of data with Google under these data exchange settings is based on an additional agreement between those responsible for the processing. We have no influence on the subsequent data processing by Google.

We also use the Google Analytics Google Optimize extension to create and run tests.

Google ads

For advertising purposes in Google search results and on third party websites, the so-called Google Remarketing Cookie will be placed when you visit our website, which automatically enables interest-based advertising by collecting and processing data (IP address, time of visit, device and browser information and information about your use of our website) And through a pseudonymous CookieID and based on the pages you visit. Further data processing takes place only if you have activated the "personalized advertising" setting in your Google account. In this case, if you are logged into Google during your visit to our website, Google will use your data along with Google Analytics data to create and define audience lists for cross-device remarketing.

For website analysis and event tracking, we measure your subsequent usage behavior via Google Ads Conversion Tracking if you have ended up on our website via an advertisement from Google Ads. For this purpose, cookies can be used and data (IP address, time of visit, device and browser information and information about your use of our website based on events specified by us, such as visiting a website or subscribing to a newsletter) is collected, from which use profiles are drawn up using pseudonyms.

YouTube video plugin

For the integration of third-party content, data (IP address, time of visit, device and browser information) is collected to Google via the YouTube video plug-in in our extended data protection mode, and then processed by Google only when you play a video.

7.2 Use of Facebook services

Use of the Facebook pixel

We use the Facebook pixel as part of Facebook Ireland Ltd's technologies described below, 4 Grand Canal Square, Dublin 2, Ireland ("Facebook"). The Facebook pixel automatically collects and stores data (IP address, time of visit, device and browser information, and information about your use of our website based on events specified by us, such as visiting a website or subscribing to a newsletter), from which use profiles are created using pseudonyms. Within the framework of the so-called comprehensive data comparison, information that can be used to identify individuals (e. g. Names, email addresses and phone numbers) collected and stored in hashed form for comparison purposes. To this end, when you visit our website, a cookie is automatically placed by the Facebook Pixel, which uses a pseudonymous CookieID to recognize your browser when you visit other websites. Facebook combines this information with other data from your Facebook account and uses it to compile website activity reports and offer other services related to website usage, especially personalized and group-based advertising.
The information automatically collected by Facebook technologies about your use of our website is generally passed to a server of Facebook, Inc., 1601 Willow Road, Menlo Park, California 94025, USA and stored there. There is no European Commission adequacy decision for the US. If the transfer of data to the US is our responsibility, our cooperation is based on standard data protection clauses of the European Commission. You can find more information about Facebook's data processing in Facebook's privacy policy.

Facebook Analytics

As part of Facebook Analytics, the data collected with the Facebook Pixel about your use of our website creates statistics about the visitor activities on our website. The data processing is done on the basis of a command processing agreement by Facebook. Its analysis serves to optimize the presentation and marketing of our website.

Facebook Ads

We use Facebook Ads to advertise this website on Facebook and on other platforms. We determine the parameters of the respective advertising campaign. Facebook is responsible for the exact execution, in particular the decision on the placement of the ads with individual users. Unless otherwise stipulated for the individual technologies, the data processing takes place on the basis of an agreement between jointly responsible persons in accordance with Art. 26 GDPR. Joint responsibility is limited to collecting the data and passing it on to Facebook Ireland. The subsequent data processing by Facebook Ireland is not included.

Based on the visitor activity statistics on our website collected via Facebook Pixel, we carry out Facebook group advertising via Facebook Custom Audience by determining the characteristics of the respective audience. In the context of the extensive data comparison that takes place to determine the respective target audience (see above), Facebook acts as our processor.

Based on the pseudonymous cookie ID set by the Facebook Pixel and the data collected about your usage behavior on our website, we perform personalized advertising via Facebook Pixel remarketing.

We use Facebook Pixel Conversions to measure your subsequent usage behavior for web analysis and event tracking when you have ended up on our website via an advertisement from Facebook Ads. The data processing takes place on the basis of an agreement on command processing by Facebook.

7.3 Use of AWIN as an affiliate marketing

Happy Lamps GmbH processes your personal data to carry out an afiiliate marketing campaign. In this way we can track which website, app or other technology provider of third parties referred potential customers to our websites and apps ("referrer") and pay them a commission in exchange for these referrals. In doing so, we pursue the legitimate interest of running an online advertising campaign that is reimbursed on the basis of performance. We work with Awin, who supports us in the implementation of this affiliate marketing campaign. The privacy policy of Awin can be found here. It contains information about your rights regarding the data processing by Awin.

In some cases, Awin can keep a limited profile that pertains to you. However, this will not reveal your identity, online behavior or other personal characteristics. The sole purpose of this profile is to verify that a reference has been started on one device and completed on another. In some cases, Awin and the potential customer's referrer may receive and process your personal data in order to run the affiliate marketing campaign with us. Similarly, we receive personal data from Awin and the referrers of potential customers, which can be divided into the following categories: Cookie Data, Website, App or Technology from which a potential customer has been referred to us and technical information about the device you are using.


8 Social Media

8.1 Social plugins from Facebook, Instagram, Pinterest, Xing

Social buttons from social networks are used on our website. These are only integrated as HTML links in the page, so that when calling up our website, no connection is established with the servers of the respective provider. If you click on one of the buttons, the website of the social network in question will open in a new window of your browser where, for example, you can click the Like or Share button.

8.2 Our online presence on Facebook, Instagram, YouTube, TikTok, Pinterest, LinkedIn, Xing

Insofar as you are in accordance with art. 6 (1) sentence 1 lit. A DSGVO has given your consent to the relevant social media operator, your data is automatically collected and stored for market research and advertising purposes when you visit our online presence on the social media mentioned above, whose usage profiles are created using pseudonyms. These can be used, for example, to place ads inside and outside the platforms that presumably match your interests. Cookies are usually used for this. Detailed information on the processing and use of data by the relevant social media operator, as well as a contact option and your rights and settings in this context to protect your privacy, can be found in the data protection notices of the providers linked below. If you still need help in this regard, you can contact us.

Facebook is a service of Facebook Ireland Ltd, 4 Grand Canal Square, Dublin 2, Ireland ("Facebook Ireland") The information automatically collected by Facebook Ireland about your use of our online presence on Facebook is typically passed to a server of Facebook, Inc, 1601 Willow Road, Menlo Park, california 94025, USA and stored there. There is no European Commission adequacy decision for the US. Our cooperation with them is based on standard data protection clauses of the European Commission. Data processing in the context of a visit to a Facebook fan page takes place on the basis of an agreement between jointly responsible parties in accordance with art. 26 GDPR. Further information (information on Insights data) can be found here.

Instagram is an offer from Facebook Ireland Ltd, 4 Grand Canal Square, Dublin 2, Ireland ("Facebook Ireland") The information automatically collected by Facebook Ireland about your use of our online presence on Instagram is usually passed on to a server of Facebook, Inc, 1601 Willow Road, Menlo Park, california 94025, USA and stored there. There is no European Commission adequacy decision for the US. Our cooperation with them is based on standard data protection clauses of the European Commission. The data processing in the context of visiting an Instagram fan page is based on an agreement between jointly responsible parties in accordance with art. 26 GDPR. Further information (information on Insights data) can be found here.

YouTube is a service of Google Ireland Ltd, Gordon House, Barrow Street, Dublin 4, Ireland ("Google"). The information automatically collected by Google about your use of our YouTube online presence is usually passed to a Google LLC server, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA and stored there. There is no European Commission adequacy decision for the US. Our cooperation with them is based on standard data protection clauses of the European Commission.

TikTok is an offering of TikTok Technology Limited, 10 Earlsfort Terrace, Dublin, D02 T380, Ireland ("TikTok"). Information automatically collected by TikTok about your use of our online presence on TikTok is transferred to and stored at a destination outside the European Economic Area ("EEA"). There is no adequacy decision by the European Commission on this. Our cooperation with them is based on the European Commission's standard data protection provisions.

Pinterest is a service of Pinterest Europe Ltd, Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland ("Pinterest"). The information automatically collected by Pinterest about your use of our online presence on Pinterest is typically passed to a server of Pinterest, Inc., 505 Brannan St., San Francisco, CA 94107, USA and stored there. There is no European Commission adequacy decision for the US. Our cooperation with them is based on the European Commission's standard data protection provisions.

LinkedIn is a service of LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland ("LinkedIn"). The information automatically collected by LinkedIn about your use of our online presence on LinkedIn is generally transmitted to a LinkedIn Corporation server, 1000 W. Maude Avenue, Sunnyvale, CA 94085, USA and stored there. There is no European Commission adequacy decision for the US. Our cooperation with them is based on the European Commission's standard data protection provisions.

Xing is an offer from New Work SE, Dammtorstraße 30, 20354 Hamburg.

9. Contact opportunities and your rights

As a data subject, you have the following rights:

On the basis of Art. 15 DSGVO the right to request information on your personal data processed by us in the size stated therein;
In accordance with Art. 16 DSGVO, the right to demand without delay the correction of incorrect or incomplete personal data stored by us;
In accordance with Art. 17 GDGVO, the right to demand the erasure of your personal data stored by us, unless further processing is necessary for the exercise of the right to freedom of expression.
For the exercise of the right to freedom of expression and information;
To comply with a legal obligation;
For reasons of general interest; or
The determination, exercise or defense of legal actions;
In accordance with art. 18 DSGVO, the right to request restriction on the processing of your personal data, insofar as
The accuracy of the data is disputed by you;
The processing is illegal, but you object to erasing it;
We no longer need the data, but you need it to assert, exercise or defend legal claims, or
You have objected to the processing in accordance with Art. 21 DSGVO;
In accordance with art. 20 DSGVO, the right to receive your personal data you have provided to us in a structured, commonly used and machine-readable format or to request that it be transferred to another controller;
In accordance with art. 77 DSGVO, the right to file a complaint with a supervisory authority. As a rule, you can turn to the supervisory authority of your usual residential or workplace or our business center for this.
If you have any questions concerning the collection, processing or use of your personal data, for information, correction, limitation or deletion of data as well as withdrawal of consent granted or objection to any particular use of data, please contact us directly using the contact details provided in our imprint.

Right of objection

Insofar as we process personal data as explained above to protect our legitimate interests that prevail in the context of an assessment of interests, you may object to this processing as from the future. If the processing is carried out for direct marketing purposes, you can exercise this right at any time as described above. If the processing takes place for other purposes, you only have the right to object on grounds related to your specific situation.

After you have exercised your right to object, we will no longer process your personal data for these purposes, unless we can demonstrate compelling legitimate reasons for the processing that outweigh your interests, rights and freedoms, or if the processing serves to assert, exercise or defend legal claims.

This does not apply if the processing is intended for direct marketing. Then we will not further process your personal data for this purpose.

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